Policy brief (Russia ) Essay Example | Topics and Well Written Essays - 1000 words

Policy brief (Russia ) - Essay Example With inflation, hitting 7 percent, the prospect of the long periods of low energy prices has increased a lot of pressure on Russia, thereby revealing the problem of overreliance of the Russian economy on oil and natural gas (Gower, & Timmins, 2009). This paper discusses economic diversification as the best policy brief for this situation which is fast becoming a major economic problem in Russia. Introduction The Russian economic problems in the past have shown chronic characteristics i.e. they have shown long term effects, in the sense that the problem has been realized to be persistent in nature, and therefore requires structural measures (a substantial solution to problems facing all the factors of production in the economy). Recently, the Russian President, Putin, embarked on measures termed as ‘‘energetic’’ that rule tax increases out in the economy, but increase the ability and efficiency of the workforce operation (Gower, & Timmins, 2009). In accordanc e with economic principles, the current budget moves are necessary since too much state support normally disrupts the market conditions (both money and product) and lower the interest rates in the private sector investments and to particular sectors of the economy (Ellman, 2006). One crucial point to be realized however is the Russian government-owned Companies accounts for more than half of the economy since 2006. The global economy depends on the stability of the global demand and prices of goods and services. More specifically, Russian economy depends largely on the global demand and prices of its oil exports. In the event of further delay in recovery of the global demand, the Russian exports will be heavily depressed. In this context, the criticality of the Russian economy is directly dependent on the stability of oil price in the world, which currently depends on the Euro Zone recovery (Gower, & Timmins, 2009). With the United States impending involvement in the oil trade, whic h might lower the price of oil, much of the Russian vulnerability has been exposed, increasing the risk of overreliance on one sector of the economy. World Bank foresaw a reduced economic growth from 2.3 % to 1.8 % has been associated to slowdown in consumption, stuck investment demand as well as a continuing weak external environment. The increased 3.1% World Bank projection on Russian economic growth by 2014 is also associated to the stability of the global oil demand and prices. In addition to that, economists consider the Russian economy to be growing to its capacity, with constrained and weak investment activities as well as a very rigid labor market (Malle, 2013). Considering the above facts and projections, the best way of overcoming these economic challenges in the Russian economy and growth becomes the critical growth stimulation policy. Economic diversification, constituting shifts from the past growth models, which generally focused on stimulation of consumption demand (i nternal and external demand for resources) to a model that constitutes involvement of all sectors of the economy (Ellman, 2006). These structural changes that open up the constrained non-competitive sectors and market will be the basis of unlocking the idle Russian economic and growth potential. Statement of the Problem Economic stability is a factor of the growth in all economic sectors of the country. The aspect of economic stability starts from internal structural stability to

Integrated Marketing Communications Plan for Travelpod Essay

Integrated Marketing Communications Plan for Travelpod - Essay Example The Travelpod is the world's first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the conventional Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with running water. Travelodge are planning to be able to offer to transport these mobile hotel rooms to any outdoor venue such as music festivals, sporting events or large outdoor events for the same price as their conventional hotel rooms. Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. ... 3.1 The Importance of Integrated Marketing Communication An integrated marketing communications program guarantees that every chance to send a message to a customer functions efficiently and smartly. Many needs of the enterprise like increasing membership, ensuring member retention, or increasing non-dues revenue, entry into an impenetrable market etc is achieved by stretching and straining all the sinews and muscles of the enterprise. This can be also called persuasive communication. Chris Fill has observed the complexities that communication involves. Persuasion can be experiential in of a negotiation process between people. It might need propaganda material typically associated with the government. Sometimes the sender or speaker may be presenting their opinion to a large group of people with no chance for feedback from the crowd (Fill 1995). Marketing communication can succeed only if the communicator has a clear idea of his task. Based on the target market and target's need he or she should have a unique selling proposition. Communication should help the target group to see you differently form other competitors. In addition, the sales targets should be planned and achievable levels should ear marked and budgetary provisions and a marketing strategy should be in place to achieve these levels. The message delivered in all places, occasions should be consistent, and reliable quantitative tools should measure results. 3.2 Integrated Marketing communication-Barriers and Gateways The main problem in implementing integrated marketing communication is elitism at the helm. All organizations run the danger of developing an elite group who have become conservative and might try maintaining statuesque because of the self imposed image of superiority. These may